Right here, based in Milwaukee’s North Shore, is an interior design company with employees stationed around the nation.
Jessica Jubelirer Design’s employees live in California, Florida, New York, Hawaii – and Wisconsin. Most of the studio’s 12 full-time employees are based at the Jessica Jubelirer Design studio, 427 E. Silver Spring Dr., Whitefish Bay. Jubelirer, who met her husband David when they were students at Nicolet High School in Glendale, travels across the country, and within Wisconsin, to meet with clients for her firm.
Jubelirer credits her upbringing with giving her skills and interests that align with her work managing an interior design business.
“I grew up with a mother who was an artist. She was a fiber artist and a quilter, among so many other things. I would always be working with her fabrics and playing at her loom. And so artistry was just ingrained and natural in my childhood,” Jubelirer said.
She recalls fondly the trips from her childhood Glendale home to her father’s Milwaukee office: “He owned a marketing agency. On the weekends, I’d go in and I’d take over the art department, pulling all of the markers off of the walls.”
She calls her childhood a “classic North Shore upbringing.” She said growing up in Jewish Milwaukee instilled Jewish values in her and demonstrated the value of having a life filled with love, warmth and family. It informs her design work: “How will a family cook in a kitchen? Where is everyone gathering around?”
After an internship with a Wisconsin designer and some work in the field, Jubelirer opened her own interior design studio in Milwaukee. She moved the studio to Whitefish Bay in 2009. In 2023, Architectural Digest named Jubelirer a “New American Voice” in design.
“Whether it’s clients who live in Milwaukee and have raised their children and go on to have a warm weather home in Florida or California or elsewhere, we always return to the wonderful thinking that applies to each family that we work with,” Jubelirer said. “There’s no rubber stamping; there’s no one size fits all.”
Design shouldn’t be about what’s beautiful to your neighbors or what you see online. It should be about what’s beautiful to you, Jubelirer said.
“I serve as a sounding board for clients, whether it is refreshing bedrooms at a home that we did in Bayside 15 years ago, or a gorgeous downtown condo in a high rise,” she said. “Our work is so hard to define, because it can be an estate. It can be a condo. We become a part of these families, and we go with them through so many different stages of life.”
Jubelirer has been traveling through her own stages. David and Jessica’s children are Madeleine, 9, and Max, 6.
“We’re a very close-knit family,” she said. “We operate as a unit. Where one goes, everyone follows.”
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