“Fall is in the air, but so is change,” said Sharyl Paley, concerning the 2013 Annual Community Campaign of the Milwaukee Jewish Federation.
“What is important to realize though, is that our values are not changing, but the way we get to our goal is what is changing,” said Paley, 2013 Women’s Campaign Chair.
Following the Jewish Community Summit and the Milwaukee Jewish Federation’s Reimagining process, the 2013 Annual Community Campaign looks much different than the 2012 Annual Campaign.
The 2012 Annual Campaign finished strong, and along with its supplemental J-Help campaign combined to raise a $7,118,430 contribution to the Milwaukee Jewish community.
Yet, the 2012 Annual Campaign was very similar to the campaigns of previous years in terms of process, language, tone and staff. This year, it is different.
You will hear leadership talking about the “campaign for the community” with an emphasis on raising the funds to support our community’s dreams for the future.
“This is a community campaign where we are raising money to help all parts of our community whether it is here, Israel or abroad. We are trying to listen and see what is important to [donors],” said Paley.
The 2013 Annual Community Campaign is different than the 2012 Annual Campaign in two key ways.
In the 2012 Annual Campaign, departments of the Milwaukee Jewish Federation collaborated on certain events and initiatives throughout the campaign, but consistent collaboration that encompassed the campaign was not a focus.
“This year, the Women’s Campaign and the general campaign are working more closely together in all aspects, from running joint Ignition Days, to having divisional chairs meet together to conceptualize and execute the Women’s and general campaigns simultaneously,” said Mitch Moser, 2013 Annual Community Campaign Chair.
Moser believes that this collaboration will bring more consistency to the general campaign.
The 2013 Annual Community Campaign has shifted focus. Rather than focusing on the Federation as the fundraiser, the campaign will focus on the community that receives the fundraising.
Inspired by the 2011 Reimagining Process, this year’s campaign will continue the conversations that were sparked at the Reimagining about the Milwaukee Jewish community.
“We are encouraging ambassadors to discuss with donors what aspects of the community they feel are most important to them, and what could be done to improve anything in our community, with the ambassadors bringing that information back so that it can be considered and acted upon,” said Moser.
Moser also explained that this year campaign workers will be called "ambassadors" rather than "solicitors" to more accurately describe their role in the donor conversations.
The Future
The 2013 Annual Community Campaign is an integral part of MJF’s total effort: to provide financial support to sustain the thriving Milwaukee Jewish community.
According to MJF leaders, the effort and goal to support the growing community will never change. However, the way MJF achieves that goal will change in the future.
Under the leadership of MJF’s CEO/President Hannah Rosenthal, the entire financial resource development process of MJF will be assessed and enriched in the near future to insure the campaign department continues to fulfill the community’s goals.
See how the 2013 Annual Community Campaign is different today. Go to www.YouTube.com/JewishMilwaukee and click on the 2013 Annual Community Campaign video.
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